Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative counterparts?
[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys 0
A Guest Post By Sara Capra Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan, has delivered a keynote at the event.[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. This represents quite […]
It’s time to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
A few months ago, I decided to review my 2014 New Year’s Resolutions to see how well I did. At the time I had accomplished approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”
I met John Muscarello, founder of Endless Job Offers, a few years ago. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes and his incredible passion for helping people to connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. Here’s my Q&A with John who shares his thoughts about networking, relationship building and finding the right career path.
On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better.
New hashtags are surfacing everyday. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone, founder of the website, HashAtIt.com, through my friends at the Social Network Station. HashAtIt.com is an easy to use hashtag search engine.
We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.
On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media the initiative helps women to gain valuable media skills.
On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter.
On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry.
Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC […]
Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.
If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?” For me, theSkimm is an essential tool. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with the co-founders, Carly Zakin and Danielle Weisberg.
Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator.