With consumer behavior changing, technology advancing and it becoming increasingly more difficult to build a relationship with fragmented attention spans, organizations need employees who have a raised creative quotient. You have to be more creative and innovative in your communication to connect and engage with audiences today.
On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling.
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers launched a month-long Kickstarter campaign with a goal of raising $50,000. As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. As a full-time student, I had to prioritize my time!
You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else. Unfortunately, indiscriminate content creation is often a symptom of what I call “Social PR Anxiety Disorder.”
Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students make professional connections; sharing real life stories and lessons; setting high expectations; being tough but fair; being knowledgeable of and updated with the field; being passionate, inspirational, and confident; and offering service learning and client work. Whew! That seems to be a LONG list. I know I still have lots of work to do! How about you?
Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ummm…that’s pretty vague. What does it mean? How do we translate that into concepts and practices that will add value to our clients and organizations?
Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service.
PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett, APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct.
Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience. Caffeine’s good, too. Adjectives aside, here are five ways to know you’re not only ready to work in public relations, but you’re willing to step up and blow the doors off the hinges.
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. What I’ve come to realize is having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.
Most professionals I know (including myself) have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
I mentioned in an earlier post this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is a great way to get through my own writer’s block (yes, it happens to everyone), while you also learn about interesting topics along the way. So drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers, How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka.
#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness 0
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration. First, it’s time to raise the digital roof as #PRStudChat celebrates our 6th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well. Most of the time, you just have to look a little harder for it.
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not […]