Deirdre Breakenridge

I had a conversation with Phil Gomes, Vice President at Edelman Public Relations regarding the social media news release (SMR). Phil interviewed for my book and provided me with his insight and Edelman’s perspective on social media. The issue popped up – is a company engaged in social media if it is simply using a [...]

It was worth every minute, sitting in traffic on my way to New York City, just knowing that I was meeting with Jimmy Wales, Founder of Wikipedia. I really didn’t expect to be meeting and/or interviewing him for my book. I had called Wikimedia back in June and thought that I would be speaking to [...]

Welcome to my PR 2.0 Website.  I’ve been working tirelessly on my book for Pearson Education.  This is my third book and I’m more than half way done. My first book was Cyberbranding, a business book that took a look at how to properly brand and communicate on the Internet.  Unfortunately, the book was outdated by [...]