Deirdre Breakenridge

Communications professionals are faced with the concern/issue of how to maintain control of communication when implementing social media strategies. It’s a challenge in a Web 2.0 world. As professionals learn to use the various 2.0 tools to reach and interact in social communities with citizen journalists, they will also need to learn the best practices [...]

Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors, media professionals and technology gurus. If I were to place a percentage on the number of people who answered the question in a B2C company, “Why would we want to be social (through social media applications)?” [...]