Deirdre Breakenridge

The saying, “You can’t teach an old dog a new trick” has been around forever. I still hear it all the time, and I challenge that statement. When it comes to the Internet, I think there are a lot of “old dogs” who are definitely willing to learn a few new things. Otherwise, how is [...]

One of my first blog posts discussed getting started with social media.  In that blog, I talked about my interview with Phil Gomes of Edelman and how companies are using social news release templates, RSS and blogs to kick-off programs.  However, the more I personally engage in social media and communicate with my “friends” in [...]

I realized yesterday, with a brand new hard copy of my book, PR 2.0 New Media, New Tools, New Audiences, in hand that nothing would ever be the same (and really hasn’t been the same in the field of public relations for many years). As a PR professional, I know that change is thrust upon [...]