Deirdre Breakenridge

I’ve been doing a lot of work with one of my clients to help them rethink how to use their wiki and then to re-launch the wiki for other employees to use in their organization.  It’s a huge effort that started because the original wiki was launched, and yet after a couple of years, no [...]

In my last post, I discussed that companies usually engage in social media with their stakeholders in a two ways.  The first is through blogger relations and the second is through corporate blogging, which is another area that still has many of our clients asking questions.  Hopefully this post will shed some light on what [...]