Deirdre Breakenridge

I’ve been talking about the changing role of the PR professionals for a while now.  My book, PR 2.0 discusses how we are no longer publicists. And, my new book, coming out early in 2009 discusses the PR professional many different roles and responsibilities.  The new roles of PR include:  Web marketing Viral marketing Analytics [...]

Last week I presented at the PRSA T3 Conference in NYC on the topic of Micromedia.  I was the last presentation of the day, which is always difficult.  Most of the attendees either leave early, or they get to your session and have complete information overload.  I found that even at the very end of [...]

For my entire career I’ve been using words including messages and audience.  They are universal words.  When you mention these words people immediately know what you are talking about.  But, now, in PR 2.0 and with the use of social media, we have to rethink how we use these two words.  Let’s start with messages. [...]