Comments on: PRSA International Conference

By: PR 2.0 Strategies : Deirdre Breakenridge » Holiday Twitter Discussion

PR 2.0 Strategies : Deirdre Breakenridge » Holiday Twitter Discussion — Mon, 22 Dec 2008 14:33:37 +0000

[...] I have a completely different take on Twitter. When I presented at the PRSA T3 Conference in New York City in September 2008, the topic of conversation was around practical business uses for Twitter. You can’t deny that [...]

By: Embracing the PR revolution | dna13 - the power of presence

Embracing the PR revolution | dna13 - the power of presence — Wed, 05 Nov 2008 16:56:40 +0000

[...] over these changes. This includes vendors too. Deirdre Breakenridge, in her recent blog post “PR Pros Embrace Social Media” highlighted dna13 as one of the PR software companies of interest at the recent PRSA conference, [...]

By: Alecia O'Brien

Alecia O'Brien — Wed, 05 Nov 2008 16:38:15 +0000

We appreciate the call out Deirdre. Sorry we didn’t get to cross paths at PRSA (the pink wig was covering my eyes).. Interesting comment about (everyone) getting excited about social media and the whole PR revolution. It is extremely exciting for us, as we are on a continual learning path. It seems like new technologies are developed daily. Plus the requirements from our Fortune 100 customers keep changing too, as they embrace PR 2.0. I think we’re going to have to start looking at a Digital Media Best Practices Guide for Global Companies!
There is so much technology and so many great ideas out there to take advantage of, that it is often difficult for PR professionals to wrap their head around. Kudos to those that are on the leading edge. PRSA was a good place for that.
Thanks again,

Alecia
dna13
http://www.dna13.com

By: DBreakenridge

DBreakenridge — Fri, 31 Oct 2008 16:24:11 +0000

Hi Gail, thanks, it was great meeting you too. I hope we get another chance to meet and talk more. It’s good to see the new and innovative ways Burrelles/Luce is helping companies monitor coverage.

By: Gail Nelson

Gail Nelson — Fri, 31 Oct 2008 16:09:44 +0000

Hi Deidre,

Great to meet you and find out that you have another book on the way! Also glad that you liked the new BurrellesLuce offering, iMonitor. Looking forward to catching up with you again soon.

By: Gail Nelson

Gail Nelson — Fri, 31 Oct 2008 16:09:07 +0000

Hi Deidre,

Great to meet you and find out that you have another book on the way! Also glad that you liked the new BurrellesLuce offeirng, iMonitor. Looking forward to catching up with you again in person soon.

By: DBreakenridge

DBreakenridge — Fri, 31 Oct 2008 13:48:24 +0000

Hi, thanks for commenting. I agree, there should have been the connectivity and interconnectivity that enables us to be a part of the new PR landscape that we all talk about. With respect to the sessions, I would say that half of the one’s I attended started with what’s social media and why is it important. I’m wondering if the presenter’s need to up their game or is it because professionals are still asking basic questions in some cases? I’m finding that PR practitioners adapt to technology at all different rates and the industries they live in affect how quickly they engage (both for themselves and their brands). I sat in the marketwire booth and met some incredible advanced PR folks who probably felt the same way, but there were others who may have been happy that those questions were answerer. You make a great point that PRSA needs to organize the sessions better with beginner, intermediate and advanced and then find the appropriate speakers. When you bring 3,000 people together, you will find their knowledge and use of social media run the gamut. However, I still think that there were speakers who imparted good knowledge that was beyond the basics. It would be great to let PRSA know how we feel to make the conference even better next year. I’ll do my part!

By: Dan Keeney, APR

Dan Keeney, APR — Fri, 31 Oct 2008 02:59:34 +0000

Deirdre, thanks for the report on the PRSA International Conference. I have two major kvetches with the event. First, the lack of wifi in the meeting rooms is pretty indefensible. It completely disregards the professional responsibilities of the participants and ignores the essence of the content — the idea that connectivity and interactivity have been integrated into every aspect of a communicator’s life. And second, it was really annoying that in each of the social media sessions started with a lengthy explanation of what social media is and why we should care. Umm, we’re years into this — we don’t NEED that precursor anymore…let alone need it over and over again in each and every SM session I attended. I urge those who respond to the PRSA survey on the conference to urge them to designate levels for future sessions, so those going to an advanced session (201 or 301) can be assumed to have a base understanding of the subject matter, while offering 101 level sessions for those who do not.