Deirdre Breakenridge

When it comes to internal company blogs, in my experience, the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts.  They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone [...]

It was Phil Gomes, VP of Edelman, who said “In the new PR 2.0 toolkit, a camcorder is in your pocket.”  Phil was definitely onto something. Today, communications professionals rely on video to achieve more impact for their PR programs through visual storytelling. Video is an essential PR/communications tool, and, as a result, audience statistics [...]

I’m very lucky to have four millenials living in my home.  One is my daughter, age 13 and the other three are my husband’s kids ages 12, 14 and 16.  Watching this generation in action truly gives you a sense of their wants, needs and youthful behavior.  I have a 24/7 built in focus panel [...]

I guess you’ve heard this expression “Putting the Public Back in Public Relations” quite a bit, but perhaps you haven’t seen progress toward making it happen.  My new book, Putting the Public Back in Public Relations, co-authored with Brian Solis, offers PR professionals the steps they need to take to become champions in the PR [...]