Deirdre Breakenridge

When I first heard that we would be using a virtual consultant as a part of my client’s Social Media portal, I was skeptical. My first reaction was that the consultant would never be able to communicate or educate people like a trained marketer or a live member of a company. After working with Inteliwise (www.inteliwise.com), I’ve changed my mind, and I a great respect for their virtual consultants.

What happens when you get a bunch of marketers together for the Holidays?  Well, if it’s the PFS crew, then you talk about social media.   The appetizers didn’t even come out and my business partner, Jason, brought up his prediction on Twitter.  Of course, Jason and I, as much as we agree, we also agree [...]

I participated in a Vocus Webinar the other day.  They asked me to join Lenny Santiago, Director of Marketing Communications for International Speedway Corporation. We discussed PR planning for 2009 and the importance of a solid plan to reach PR campaign success.  I thought the Webinar went really well, but I noticed that after 20 [...]

When I returned from the PRSA Conference in Detroit, the first thing I said to my PR account managers was, “There are so many incredible PR 2.0 tools and we don’t know half of them.  Let’s get out there to see what we can use for our own company and what would work for our [...]