Comments on: PR of the Past vs. PR 2.0 Today http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/ PR 2.0 Strategies Tue, 09 Mar 2010 16:46:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Branislav Peric » Catching up: a selection of social media links http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1144 Branislav Peric » Catching up: a selection of social media links Tue, 24 Feb 2009 11:42:51 +0000 http://deirdrebreakenridge.com/?p=141#comment-1144 [...] If you are a PR professional, or simply interested by the subject, I found an interesting perspective at the differences between PR yesterday and tomorrow. [...] [...] If you are a PR professional, or simply interested by the subject, I found an interesting perspective at the differences between PR yesterday and tomorrow. [...]

]]> By: DBreakenridge http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1076 DBreakenridge Tue, 03 Feb 2009 14:45:05 +0000 http://deirdrebreakenridge.com/?p=141#comment-1076 Hi Adam, thank you so much for the positive feedback on my book, PR 2.0. I'm so happy that you liked it! It's great to know that students are embracing PR 2.0 and new social media communications tools. You and your peers are our future and you will help to shape and lead the PR industry : ) I think it's tough for some professionals to change their approach after years of practicing PR a certain way. I was happy to change my approach (as you can see by my list of past vs. present). The change is both important to the growth of our careers and our industry. Thanks for commenting! Hi Adam, thank you so much for the positive feedback on my book, PR 2.0. I’m so happy that you liked it! It’s great to know that students are embracing PR 2.0 and new social media communications tools. You and your peers are our future and you will help to shape and lead the PR industry : ) I think it’s tough for some professionals to change their approach after years of practicing PR a certain way. I was happy to change my approach (as you can see by my list of past vs. present). The change is both important to the growth of our careers and our industry. Thanks for commenting!

]]> By: Adam Gainer http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1075 Adam Gainer Tue, 03 Feb 2009 04:30:35 +0000 http://deirdrebreakenridge.com/?p=141#comment-1075 Hi Deirdre, First and foremost I want to say, I love your book. I have my copy sitting right next to me. I'm a PR student and have been working at several different groups. My success has come because of your book. It's amazing how fast technology proliferates and our professions become updated. There are too many professionals already lagging behind the curve. their either too busy to get their PR updated to 2.0 or don't really understand the nature of 2.0. Your list of then and now is fascinating ( and a little comical). I really enjoy engaging in Pr 2.0 and look forward to where this taking all of us. Hi Deirdre,

First and foremost I want to say, I love your book. I have my copy sitting right next to me. I’m a PR student and have been working at several different groups. My success has come because of your book. It’s amazing how fast technology proliferates and our professions become updated.

There are too many professionals already lagging behind the curve. their either too busy to get their PR updated to 2.0 or don’t really understand the nature of 2.0. Your list of then and now is fascinating ( and a little comical). I really enjoy engaging in Pr 2.0 and look forward to where this taking all of us.

]]> By: DBreakenridge http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1072 DBreakenridge Mon, 02 Feb 2009 19:02:17 +0000 http://deirdrebreakenridge.com/?p=141#comment-1072 Hi Martin, thanks for commenting. I agree! The technology is amazing. It can make brands smarter and more connected to customers through really good monitoring of the blogosphere. When I wrote the post, it amazed me just how different PR is today compared to the PR of the past. PR 2.0 and social media communication can only lead to more meaningful conversations and better relationships for our brands. I think the best is yet to come! Hi Martin, thanks for commenting. I agree! The technology is amazing. It can make brands smarter and more connected to customers through really good monitoring of the blogosphere. When I wrote the post, it amazed me just how different PR is today compared to the PR of the past. PR 2.0 and social media communication can only lead to more meaningful conversations and better relationships for our brands. I think the best is yet to come!

]]> By: DBreakenridge http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1071 DBreakenridge Mon, 02 Feb 2009 18:57:34 +0000 http://deirdrebreakenridge.com/?p=141#comment-1071 Thanks, Amber! I think the PR profession is undergoing a tremendous change and we need to help our brands to understand how to navigate the social media landscape and engage directly with customers and new influencers. It's exciting, yet at the same time very intimidating to some professionals who are reluctant to shipt their approach. They, along with their companies, risk falling behind. Thanks, Amber! I think the PR profession is undergoing a tremendous change and we need to help our brands to understand how to navigate the social media landscape and engage directly with customers and new influencers. It’s exciting, yet at the same time very intimidating to some professionals who are reluctant to shipt their approach. They, along with their companies, risk falling behind.

]]> By: Deirdre http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1070 Deirdre Mon, 02 Feb 2009 18:48:32 +0000 http://deirdrebreakenridge.com/?p=141#comment-1070 Yes, you make a good point. I see a lot of this reluctancy to evolve every day. However, by not shifting with the technology and the social media tools, PR professionals risk being left behind. It's very important for PR people to learn when to use a traditional approach based on their customers' needs and when to reach out via social media to engage in direct communication. Yes, you make a good point. I see a lot of this reluctancy to evolve every day. However, by not shifting with the technology and the social media tools, PR professionals risk being left behind. It’s very important for PR people to learn when to use a traditional approach based on their customers’ needs and when to reach out via social media to engage in direct communication.

]]> By: Martin Edic (Techrigy) http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1069 Martin Edic (Techrigy) Mon, 02 Feb 2009 18:07:45 +0000 http://deirdrebreakenridge.com/?p=141#comment-1069 I think the change is enormous in just the past 2 years or so. Our whole business model (social media monitoring) barely existed and now we're tracking billions of conversations about brands and reputations- conversations that did not exist a few years ago. You can achieve remarkable things, communications-wise, with this access and the analytics that come with it. I think the change is enormous in just the past 2 years or so. Our whole business model (social media monitoring) barely existed and now we’re tracking billions of conversations about brands and reputations- conversations that did not exist a few years ago. You can achieve remarkable things, communications-wise, with this access and the analytics that come with it.

]]> By: Amber Naslund http://www.deirdrebreakenridge.com/2009/02/pr-of-the-past-vs-pr-20-today/comment-page-1/#comment-1068 Amber Naslund Mon, 02 Feb 2009 18:04:44 +0000 http://deirdrebreakenridge.com/?p=141#comment-1068 Hi Deirdre, It's amazing to me how much the entire communications landscape has evolved; PR is probably seeing some of the most dramatic changes right now, but there's no doubt that the new media are changing everything from advertising to traditional marketing to even customer service and R&D. The immediacy of information is requiring that business as a whole evolve, or risk being left behind. Great post, and thanks for the Radian6 mention, too. Best, Amber Naslund Director of Community | Radian6 @AmberCadabra Hi Deirdre,

It’s amazing to me how much the entire communications landscape has evolved; PR is probably seeing some of the most dramatic changes right now, but there’s no doubt that the new media are changing everything from advertising to traditional marketing to even customer service and R&D. The immediacy of information is requiring that business as a whole evolve, or risk being left behind.

Great post, and thanks for the Radian6 mention, too.

Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

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