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	<title>Comments on: The PR 2.0 Culture Challenge</title>
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	<link>http://www.deirdrebreakenridge.com/2009/06/the-pr-20-culture-challenge/</link>
	<description>PR 2.0 Strategies</description>
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		<title>By: Deirdre</title>
		<link>http://www.deirdrebreakenridge.com/2009/06/the-pr-20-culture-challenge/comment-page-1/#comment-1634</link>
		<dc:creator>Deirdre</dc:creator>
		<pubDate>Tue, 28 Jul 2009 01:27:52 +0000</pubDate>
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		<description>Hi Alfred, PR 2.0 is a new approach to public relations.  No longer do we have to reach consumers via the media.  Brands can engage directly through social media communications and also by building relationships with new influencers.  PR 2.0 is the true convergence of PR and the Internet which produces a new breed of savvy PR people who are skilled in web marketing, CRM, monitoring and web analytics.</description>
		<content:encoded><![CDATA[<p>Hi Alfred, PR 2.0 is a new approach to public relations.  No longer do we have to reach consumers via the media.  Brands can engage directly through social media communications and also by building relationships with new influencers.  PR 2.0 is the true convergence of PR and the Internet which produces a new breed of savvy PR people who are skilled in web marketing, CRM, monitoring and web analytics.</p>
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		<title>By: Alfred</title>
		<link>http://www.deirdrebreakenridge.com/2009/06/the-pr-20-culture-challenge/comment-page-1/#comment-1632</link>
		<dc:creator>Alfred</dc:creator>
		<pubDate>Mon, 27 Jul 2009 20:56:40 +0000</pubDate>
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		<description>PR 2.0? Is that the new BS-y term for Web 2.0?</description>
		<content:encoded><![CDATA[<p>PR 2.0? Is that the new BS-y term for Web 2.0?</p>
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