Comments on: PR 2.0 B2B Challenges http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/ PR 2.0 Strategies Tue, 07 Feb 2012 17:01:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Deirdre http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1993 Deirdre Mon, 12 Oct 2009 22:58:43 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1993 Allan, thanks for your excellent insight! I agree that you shouldn't do social media just to do it. That's why so many companies are out there on Twitter, Facebook and LinkedIn with a plan or a policy. Really good advice :) Allan, thanks for your excellent insight! I agree that you shouldn’t do social media just to do it. That’s why so many companies are out there on Twitter, Facebook and LinkedIn with a plan or a policy. Really good advice :)

]]> By: Allan Schoenberg http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1992 Allan Schoenberg Mon, 12 Oct 2009 22:23:30 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1992 These are all great examples of how to start. Speaking from experience, I would also suggest you get an ally. For me it was InfoSec. Once I had their approval that it was safe I could be trusted to understand the risks, it was easier for me to get buy-in from legal and the executive team. We started with Facebook in September 2007 and have since moved on to add Twitter (@CMEGroup), LinkedIn (we have four private groups), Friendfeed, Digg, Delicious and Newsvine. What really matters is that you find where your audience is located. Don't just do social media to do it. And finally, there's nothing wrong with just hanging out to listen and report back on the conversation. These are all great examples of how to start. Speaking from experience, I would also suggest you get an ally. For me it was InfoSec. Once I had their approval that it was safe I could be trusted to understand the risks, it was easier for me to get buy-in from legal and the executive team. We started with Facebook in September 2007 and have since moved on to add Twitter (@CMEGroup), LinkedIn (we have four private groups), Friendfeed, Digg, Delicious and Newsvine. What really matters is that you find where your audience is located. Don’t just do social media to do it. And finally, there’s nothing wrong with just hanging out to listen and report back on the conversation.

]]> By: Deirdre http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1906 Deirdre Wed, 23 Sep 2009 00:02:47 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1906 Hi Deborah, thanks for commenting. I got the feeling that "older" meant at the late stages of their careers. But, I do want to point out that all demographics are social networking, especially on Facebook. I'm proud to say that my mom who is 74 is active on FB (not for business though..only family/personal). These platforms definitely are not for teenagers, as a matter of fact teenagers and college students will openly admit that they do not want to be on Facebook and Twitter because "older" groups are participating in these networks. They're looking for the next best social platforms :) Hi Deborah, thanks for commenting. I got the feeling that “older” meant at the late stages of their careers. But, I do want to point out that all demographics are social networking, especially on Facebook. I’m proud to say that my mom who is 74 is active on FB (not for business though..only family/personal). These platforms definitely are not for teenagers, as a matter of fact teenagers and college students will openly admit that they do not want to be on Facebook and Twitter because “older” groups are participating in these networks. They’re looking for the next best social platforms :)

]]> By: Deborah Smith http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1904 Deborah Smith Tue, 22 Sep 2009 21:57:34 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1904 Interesting, and I wonder what they mean by "older" Do they really know what age group is using Twitter and Facebook? So many "out of the know" think these platforms are for the teenagers, and that couldn't be farther from the truth. Thanks for the very insightful piece. Interesting, and I wonder what they mean by “older” Do they really know what age group is using Twitter and Facebook? So many “out of the know” think these platforms are for the teenagers, and that couldn’t be farther from the truth.

Thanks for the very insightful piece.

]]> By: whizpr (Whizpr) http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1898 whizpr (Whizpr) Tue, 22 Sep 2009 12:22:47 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1898 PR 2.0 tips voor juristen en accountants: http://tinyurl.com/lryh5o PR 2.0 tips voor juristen en accountants: http://tinyurl.com/lryh5o

]]> By: Deirdre http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1894 Deirdre Tue, 22 Sep 2009 01:42:56 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1894 Hi Emma, that's a really good point. It's especially tough when articles come out that say Twitter, Facebook and other social networks lead to a loss of productivity during the work day. However, when it comes to internal social networking platforms, I've seen many great examples of how employees are getting more work done on teams, collaborating on events, cutting back on overall company email correspondence and showing greater productivity. Thanks for commenting! Hi Emma, that’s a really good point. It’s especially tough when articles come out that say Twitter, Facebook and other social networks lead to a loss of productivity during the work day. However, when it comes to internal social networking platforms, I’ve seen many great examples of how employees are getting more work done on teams, collaborating on events, cutting back on overall company email correspondence and showing greater productivity. Thanks for commenting!

]]> By: Emma Springer http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1892 Emma Springer Tue, 22 Sep 2009 00:05:34 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1892 Most employees embrace social media; however, most employers think that social media is a time waster. Most employees embrace social media; however, most employers think that social media is a time waster.

]]> By: Deirdre http://www.deirdrebreakenridge.com/2009/09/pr-2-0-b2b-challenges/comment-page-1/#comment-1891 Deirdre Mon, 21 Sep 2009 23:54:09 +0000 http://www.deirdrebreakenridge.com/?p=610#comment-1891 Hi Amanda, I couldn't agree more. And, I really think what you said about manageable goals is so important!! Thanks for sharing your thoughts :) Hi Amanda, I couldn’t agree more. And, I really think what you said about manageable goals is so important!! Thanks for sharing your thoughts :)

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