I’ve mentioned before that I’m a huge fan of National Public Radio (NPR). I listen to “The Takeaway” and “Morning Edition” every day driving to work. NPR keeps me company as I sit in traffic for over an hour driving up the Garden State Parkway. I heard a great segment the other morning. A surgeon being interviewed discussed how a simple checklist in the ER and in the Operating Room could save a life. He told a story about a man who came into the hospital with what looked like a small stab wound about an inch long. Because the proper questions were not asked in the ER, the man simply stated that he was stabbed at a Halloween party. Within 10 minutes the surgeon said that the man “crashed.” Apparently, the doctors in the hospital were not informed that the stab wound was so deep it punctured his aorta. He was stabbed with a bayonet (it was a costume party).
The radio interview continued with the discussion of how the checklist of questions, or things that you need to do, can prevent emergency situations. I’m a big checklist person and I’ve been building checklists for years. Of course there’s a big difference between what I do and the surgeon who saves lives, but nonetheless it’s important to prevent any emergency or damaging situation from occurring in any industry. That’s where my PR 2.0 checklist comes into play before you begin your program. There are some simple questions that you can ask yourself, your team or your client (if you’re on the agency side) so that half way into the program, someone doesn’t say, “Did we ever do that?” or, “Maybe we should have written our social media policy first!”
This PR 2.0 checklist is a working document and will grow over time.
Hopefully, this checklist will help you prior to the start of your PR 2.0 initiative. If there’s something that I’m missing, feel free to share the items on your list