Comments on: Public Relations Roles in 2010 http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/ PR 2.0 Strategies Tue, 07 Feb 2012 17:01:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What’s the Most PR Can Do? – The Buzz Bin http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-6641 What’s the Most PR Can Do? – The Buzz Bin Tue, 16 Nov 2010 04:16:30 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-6641 [...] trill of social media, did cause me to think about the benefits of our expanding universe. Deidre Breckenridge posted about this earlier this year, and my bet is that the pace of change has overtaken this data and [...] [...] trill of social media, did cause me to think about the benefits of our expanding universe. Deidre Breckenridge posted about this earlier this year, and my bet is that the pace of change has overtaken this data and [...]

]]> By: Personal Service: The Secret Weapon | Marketing and Public Relations Blog http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2475 Personal Service: The Secret Weapon | Marketing and Public Relations Blog Mon, 11 Jan 2010 18:28:32 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2475 [...] and Management; or the Lack ThereofFor all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying [...] [...] and Management; or the Lack ThereofFor all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying [...]

]]> By: Stephan Fuetterer http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2436 Stephan Fuetterer Thu, 07 Jan 2010 10:09:11 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2436 ;) True! Thanks Deirdre. Let's see how this evolves! ;) True! Thanks Deirdre. Let’s see how this evolves!

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2423 Deirdre Tue, 05 Jan 2010 13:54:12 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2423 Hi Stephen! Thanks for commenting on my blog. It's very interesting to see those statistics and, as for social media, that's a great question. I think there were PR people as early adopters, realizing that social media was, in fact, one of their core responsibiities early on. However, depending upon the industry and the brand (as well as the organization's structure) different groups within a company may have initiated social communications before PR realized that it naturally should be an integral part of all company communications. However, there is no real ownership of social media. Similar to email or IM ....no one owns them, but we all play a very important role. I believe in 2010 and moving forward the public relations professionals will assume this role within their organizations and continue to build very strong relationships and value through social media communications for their organizations. Hi Stephen! Thanks for commenting on my blog. It’s very interesting to see those statistics and, as for social media, that’s a great question. I think there were PR people as early adopters, realizing that social media was, in fact, one of their core responsibiities early on. However, depending upon the industry and the brand (as well as the organization’s structure) different groups within a company may have initiated social communications before PR realized that it naturally should be an integral part of all company communications. However, there is no real ownership of social media. Similar to email or IM ….no one owns them, but we all play a very important role. I believe in 2010 and moving forward the public relations professionals will assume this role within their organizations and continue to build very strong relationships and value through social media communications for their organizations.

]]> By: Stephan Fuetterer http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2422 Stephan Fuetterer Tue, 05 Jan 2010 11:44:50 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2422 Hi there from Spain! As we all know, dialogue (what we do in social media) is built on relations, and PR people are the ones specialized in building and adding value to relations. I was somehow surprised after taking a look at the chart that Social Media Communications and Content Management are not really still perceived as a priority among PR professionals. So, my question would be: if PR pros are not doing this job...who is doing it???? Who is building relations if the guys specialized in this field are not doing it? The marketing guys? The advertising guys? Anyone else who has a great ability selling social media services? ;-) Congrats for your blog! Stephan Hi there from Spain!

As we all know, dialogue (what we do in social media) is built on relations, and PR people are the ones specialized in building and adding value to relations. I was somehow surprised after taking a look at the chart that Social Media Communications and Content Management are not really still perceived as a priority among PR professionals. So, my question would be: if PR pros are not doing this job…who is doing it???? Who is building relations if the guys specialized in this field are not doing it? The marketing guys? The advertising guys? Anyone else who has a great ability selling social media services? ;-)
Congrats for your blog!
Stephan

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2412 Deirdre Tue, 05 Jan 2010 00:31:33 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2412 Hi Rusty, thank you for commenting on my blog post. Yes, I agree that marketing is much more about moving products and PR is creating and building relationships. As more companies integrate their communication outreach, we see more collaboration between marketing, web and PR departments, so that brands can keep on par with consistent communication and all disciplines working together support a brand and help the brand to achieve its business goals. I think that the survey was pointing out that PR will be more in collaboration with marketing and digital communications, not performing a marketing function. I absolutely agree that public relations in the 21st century is about creating and growing a brand's social capital. Knowing how to nurture and grow a relationship through trust and having a reciprocal relationship has always been a strong suit for PR. Hi Rusty, thank you for commenting on my blog post. Yes, I agree that marketing is much more about moving products and PR is creating and building relationships. As more companies integrate their communication outreach, we see more collaboration between marketing, web and PR departments, so that brands can keep on par with consistent communication and all disciplines working together support a brand and help the brand to achieve its business goals. I think that the survey was pointing out that PR will be more in collaboration with marketing and digital communications, not performing a marketing function. I absolutely agree that public relations in the 21st century is about creating and growing a brand’s social capital. Knowing how to nurture and grow a relationship through trust and having a reciprocal relationship has always been a strong suit for PR.

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2409 Deirdre Mon, 04 Jan 2010 23:31:59 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2409 Hi Allan, it would have been so great to meet you! I'm sorry that you won't be able to attend the Syracuse reunion. I'm sure I'll be doing another blog post about the event next week. I think it's going to be a very interesting discussion and I'm really looking forward to this presentation! Thanks for commenting and hopefully we'll have another opportunity to meet in the future! Hi Allan, it would have been so great to meet you! I’m sorry that you won’t be able to attend the Syracuse reunion. I’m sure I’ll be doing another blog post about the event next week. I think it’s going to be a very interesting discussion and I’m really looking forward to this presentation! Thanks for commenting and hopefully we’ll have another opportunity to meet in the future!

]]> By: Allan Schoenberg http://www.deirdrebreakenridge.com/2010/01/public-relations-roles-in-2010/comment-page-1/#comment-2406 Allan Schoenberg Mon, 04 Jan 2010 21:49:39 +0000 http://www.deirdrebreakenridge.com/?p=870#comment-2406 Unfortunately, I had to recently cancel my trip to this reunion due to a number of other trips coming up and now I'm even more disappointed I won't be making the trip. I graduated from the Syracuse program in 2004 and I know you will be engaged in a good discussion with this very smart group of professionals. Unfortunately, I had to recently cancel my trip to this reunion due to a number of other trips coming up and now I’m even more disappointed I won’t be making the trip. I graduated from the Syracuse program in 2004 and I know you will be engaged in a good discussion with this very smart group of professionals.

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