PRSA Digital Impact & Social Media Planning


How do you teach a group of PR professionals to build a social media plan in one hour?  Not an easy feat, especially because planning can take months. To teach planning, you have to have a plan and a streamlined approach to your presentation.  I’m presenting at the PRSA Digital Impact Conference on May 6th in New York City and there is a tremendous amount of information to cover. My session begins at 3:15 p.m. and runs until 4:15 p.m. and when it’s over, I’m hoping that the PR pros in attendance walk away with a clear Roadmap to social media communication success.

There is so much that I could talk about, but I am basically focusing my discussion around challenges to planning, the Roadmap that you need to build for your brand and a breakdown of strategies based on a tool that I developed, which has helped me tremendously in my planning.

Here’s a glimpse of the tools we’ll be discussing:

The Mango! Roadmap

The Strategy Wheel

Click to enlarge

Having the right visuals will guide my discussion and help me to streamline my presentation.  I’ll also be using one of my client’s as an example a social media program that used the Roadmap and the Wheel in their communications program.

I’m looking forward to the PRSA Digital Impact Conference and, if you are joining me on Thursday, May 6th, get ready to move quickly and steadily.  Before you know it, you’ll be navigating your own Roadmap and using the Strategy Wheel for your own brand.

Hope to see you at Digital Impact!


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This Post Has 5 Comments

  1. Briana says:

    I’m based in Los Angeles. Will you be offering some of your information (Podcast, slides, etc.) online after the conference?

  2. Deirdre says:

    Hi Briana,

    I usually post my presentations to SlideShare and I’ll be blogging about the Digital Impact session and the Q&A. Thanks!

  3. lyndit says:

    That audit discovery period is amazing and be brought back up during the process. I love working on marketing strategies that are designed to understand the core constraints and scope while also building a foundation for flexibility in the future. Excellent post!

  4. Deirdre says:

    Hi Lydit, I think the audit/discovery is also amazing and is so important to the rest of the program moving forward. Definitely builds a solid foundation and allows you to see where you can be flexible and where there are limitations. Thanks and I’m happy you liked the post!

  5. […] voice and even how to measure social media outcomes, outtakes and outputs. She also has a nice Social Media Strategy Wheel to “help PR and communications professionals visualize the core components of social media […]

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