Comments on: An Interview with Jacob Morgan: PR & Social CRM

By: Interview: An Interview with Jacob Morgan: PR & Social CRM | Chess Media Group

Wed, 28 Jul 2010 03:56:51 +0000

[...] Deidre Breakenridge: I met Jacob Morgan for the first time (in person) when he spoke at the PRSA T3PR Conference in June. I was impressed with his presentation on social CRM. For those of you who don’t know Jacob, he is a thought leader in social business. He is also the author of Twittfaced – Your Toolkit for Understanding and Maximizing Social Media was entirely co-authored through online collaboration and demonstrates the power of social media and online collaboration. Read more [...]

By: Deirdre

Deirdre — Sat, 17 Jul 2010 01:52:49 +0000

Hi Hugh! Thanks again and I’m really glad you liked the interview with Jacob. The study you mention sounds really interesting. And, thanks for a great idea. He would make a terrific guest!

By: Hugh macken

Hugh macken — Fri, 16 Jul 2010 15:06:20 +0000

Deirdre,
Terrific interview. Jacob does a good job of laying out the problem scrm is trying to address and how e 2.0 ties in as well. I found the reference to the USC study and pr’s role in budget decisions to be especially interesting. I am going to look for that study. I’d be curious to know what social crm technology Jabob has seen working well for his clients. Are they any he recommends that do a good job of *integrating* with Enterprise 2.0 tools to provide at any given time complete individual and aggregate profiles of customer conversations across the social web and privately within the “walls” of the enterprise (emails, phone conversations, in person meetings, etc)? Jacob might make for an excellent guest for #prstudchat

By: Deirdre

Deirdre — Wed, 14 Jul 2010 23:54:31 +0000

Hi Frank! Thank you and you’ve hit the nail on the head. Great insight and this is truly an exciting time for PR professionals

By: Frank Strong

Frank Strong — Wed, 14 Jul 2010 23:03:50 +0000

Another great post Deirdre, certainly from a PR perspective there's a lot of overlap with customer service. The social CRM leaves me with three strong inclinations that 1) PR's role has expanded to simply "problem solving" 2) this expanded role has given PR increased credibility at the strategy table and 3)the overlap is universal – PR is doing some sales, some support, etc. while those functions are also doing some PR. It’s hybrid as you’ve suggested before!

By: Storytelling Social Media Marketing PR Business & Technology Curated Stories July 12, 2010

Mon, 12 Jul 2010 21:59:24 +0000

[...] An Interview with Jacob Morgan: PR & Social CRM Published: July 12, 2010 Source: Deirdre Breakenridge I met Jacob Morgan for the first time (in person) when he spoke at the PRSA T3PR Conference in June. I was impressed with his presentation on social CRM. For those of you who don’t know Jacob, he is a tho… [...]