Comments on: The Hybrid Consumer http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/ PR 2.0 Strategies Tue, 07 Feb 2012 17:01:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Deirdre http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-6087 Deirdre Wed, 20 Oct 2010 22:41:13 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-6087 Hi Sean! Thanks for the coverage on your site. I really appreciate it :) I can give you a write up on the education wall but no links because it's an internal communications project. Hi Sean! Thanks for the coverage on your site. I really appreciate it :) I can give you a write up on the education wall but no links because it’s an internal communications project.

]]> By: Sean Tracey http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-6072 Sean Tracey Tue, 19 Oct 2010 17:39:21 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-6072 Deirdre, NIce to meet you at Maine PR, MPRC meeting. I gave you some good press on our web site. Scroll down at www.seantracey.com. Also, can you give me the link/reference to the interesting "floating icon/thumbnail" web portal you built and featured in your presentation? Stay in touch. Sean Deirdre,
NIce to meet you at Maine PR, MPRC meeting. I gave you some good press on our web site. Scroll down at http://www.seantracey.com.
Also, can you give me the link/reference to the interesting “floating icon/thumbnail” web portal you built and featured in your presentation? Stay in touch.
Sean

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4452 Deirdre Sat, 17 Jul 2010 01:50:31 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4452 Hi Heather! Welcome and thanks for taking the time to read my posts. I really appreciate that you shared your post. I agree that it's so important to understand how audiences consume information. It gives us a much better picture of how to channel content and what will create the most impact. I'm always fascinated by the millennials and the their consumption habits. It will be interesting to see how their preferences change as media continues evolve and technology becomes even more advanced. Hi Heather! Welcome and thanks for taking the time to read my posts. I really appreciate that you shared your post. I agree that it’s so important to understand how audiences consume information. It gives us a much better picture of how to channel content and what will create the most impact. I’m always fascinated by the millennials and the their consumption habits. It will be interesting to see how their preferences change as media continues evolve and technology becomes even more advanced.

]]> By: Heather Rast http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4423 Heather Rast Tue, 13 Jul 2010 22:42:29 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4423 Hi, Deirdre. I'm a new reader, although I've followed you on Twitter for awhile. I think it's ironic to discover this post of yours discussing media consumption habits; I recently dug into this a little on my own post about multichannel consumers (as versus multichannel sales): http://insightsandingenuity.com/branding-in-a-multichannel-world/ I think one of the key learning and growth opportunities brands have is to better understand the occasions their audiences consume information, the experiences inherently expected within the channel and from the tools, and the value that can be delivered at those junctures to create the most impact. Thanks for your work here! Hi, Deirdre. I’m a new reader, although I’ve followed you on Twitter for awhile. I think it’s ironic to discover this post of yours discussing media consumption habits; I recently dug into this a little on my own post about multichannel consumers (as versus multichannel sales): http://insightsandingenuity.com/branding-in-a-multichannel-world/

I think one of the key learning and growth opportunities brands have is to better understand the occasions their audiences consume information, the experiences inherently expected within the channel and from the tools, and the value that can be delivered at those junctures to create the most impact.

Thanks for your work here!

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4407 Deirdre Sun, 11 Jul 2010 20:56:39 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4407 Hi Catherine! Thank you for letting me know that you check my blog as a part of your morning routine. That's awesome!! It's unbelievable the amount of time that 8-18 year olds spend on entertainment media. I definitely see this everyday in my family! I agree with you it's our current and future reality and the hybrid approach will serve these consumers well. Thanks so much for sharing your insight and the Kaiser Family Foundation report :) Hi Catherine! Thank you for letting me know that you check my blog as a part of your morning routine. That’s awesome!! It’s unbelievable the amount of time that 8-18 year olds spend on entertainment media. I definitely see this everyday in my family! I agree with you it’s our current and future reality and the hybrid approach will serve these consumers well. Thanks so much for sharing your insight and the Kaiser Family Foundation report :)

]]> By: catherine hamilton http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4403 catherine hamilton Sun, 11 Jul 2010 17:58:38 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4403 Hi Deirdre, Ironically part of my morning routine is checking your blog; thanks for sharing your integrated daily regimen. It feels like the hybrid consumer is part of a symbiotic relationship between consumer, social media and marketing professionals. I agree that the consumer drives change, social media pushes integration, and marketers are creating IMC campaigns that connect, offer value and enable many-to-many communication. These are exciting times. You mention your family’s routines: the Kaiser Family Foundation report (http://www.kff.org/entmedia/entmedia012010nr.cfm) shows 8-18 year-olds on average dedicate 7:38 per day to entertainment media though through media multi-tasking it’s actually 10:45 hours. Given that multi-tasked media consumption is our current and future reality it seems the hybrid professional is the way forward. Thanks for the post! Hi Deirdre,

Ironically part of my morning routine is checking your blog; thanks for sharing your integrated daily regimen.

It feels like the hybrid consumer is part of a symbiotic relationship between consumer, social media and marketing professionals. I agree that the consumer drives change, social media pushes integration, and marketers are creating IMC campaigns that connect, offer value and enable many-to-many communication. These are exciting times.

You mention your family’s routines: the Kaiser Family Foundation report (http://www.kff.org/entmedia/entmedia012010nr.cfm) shows 8-18 year-olds on average dedicate 7:38 per day to entertainment media though through media multi-tasking it’s actually 10:45 hours. Given that multi-tasked media consumption is our current and future reality it seems the hybrid professional is the way forward. Thanks for the post!

]]> By: Storytelling Social Media Marketing PR Business & Technology Curated Stories July 5, 2010 http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4356 Storytelling Social Media Marketing PR Business & Technology Curated Stories July 5, 2010 Mon, 05 Jul 2010 22:33:40 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4356 [...] The Hybrid Consumer Published: July 5, 2010 Source: Deirdre Breakenridge Let’s take our PR and marketing hats off for a moment and talk consumer to consumer about the news and information we consume each day. I’m a creature of habit when it comes to my daily regimen. I wake up… [...] [...] The Hybrid Consumer Published: July 5, 2010 Source: Deirdre Breakenridge Let’s take our PR and marketing hats off for a moment and talk consumer to consumer about the news and information we consume each day. I’m a creature of habit when it comes to my daily regimen. I wake up… [...]

]]> By: Deirdre http://www.deirdrebreakenridge.com/2010/07/the-hybrid-consumer/comment-page-1/#comment-4353 Deirdre Mon, 05 Jul 2010 19:04:57 +0000 http://www.deirdrebreakenridge.com/?p=1411#comment-4353 Yes, the mediums are evolving and I'm sure we'll see more blendng of TV and Internet, popular blogs and online media outlets (similar to Mashable providing tech for CNN) and the like. I'm a huge proponent of social media but social media certainly hasn't killed magazines or TV for me :) Thanks for commenting! Yes, the mediums are evolving and I’m sure we’ll see more blendng of TV and Internet, popular blogs and online media outlets (similar to Mashable providing tech for CNN) and the like. I’m a huge proponent of social media but social media certainly hasn’t killed magazines or TV for me :) Thanks for commenting!

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