Deirdre Breakenridge

Now that you’ve written your organization’s social media policy…you’re only halfway there.

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

Finally, we’re ready to announce the winner of the #PRStudChat Challenge.  The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

New York City has some of the best venues to host a networking event.  Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have?  The  makings of a really creative and collaborative night.  That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met [...]

We’re getting closer to our #PRStudChat November 18th 2010 event session, which will highlight a panel of thought leaders in event planning and leadership from PR industry organizations that hold events all year round. The session will focus on events for professionals and how to maximize opportunities to learn and build relationships. And, now, it’s time to [...]

I want to share a strange incident that happened to me last weekend. In between work projects and running around being a chaperone for my daughter….I received a voicemail on my cell phone. It was one of my Facebook friends, not someone who I know particularly well, but definitely a Facebook acquaintance.

The Holiday season is quickly approaching and it’s a busy time of year. Events are plentiful and options to network are a difficult choice.  From the learning seminars and workshops to the holiday parties, meet ups and tweet ups, where will you be spending your time?  Will it depend on the type of event, the [...]