The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan


On January 19th, we announced a very special guest for our #PRStudChat February session.  @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

Chris is an incredible influencer himself, and the perfect person to share his thoughts and experiences in building trust with people online.  Through his writing and his work, he’s been helping professionals to understand what it takes to create relationships and business opportunities.  Here’s is more information on Chris and his scope of expertise:

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies. Here’s a link to more information on Chris: http://www.chrisbrogan.com/about/

In the spirit of Chris’ book, Trust Agents, here’s what we’ll be discussing with Chris and our community the night of February 23rd:

  • What does it mean to be a Trust Agent?
  • Why is so important to become an “Agent Zero?”
  • How long does it take to become a member of a community and what steps do you take?
  • What are the characteristics of an influencer?
  • Who are some of the great influencers that have built trust with their communities?
  • Do businesses need to have their employees build trust online to be more successful?
  • What is your advice to students and professionals with respect to becoming an influencer?

One more special announcement for our February 23rd session …We have an exclusive sponsor that night.  Ruder Finn, is sponsoring the chat session and their sponsorship will go toward several lucky community members receiving Chris’ book.  We’re going to post a question on the PRStudChat blog that night and ask our community to answer the question.  A random drawing will select community members to receive the book, Trust Agents.

We are very excited to have Chris join us on February 23rd and can’t think him enough for being our special guest.  We’re also very happy to have Ruder Finn as the sponsor of this session, which is designed to educate PR and communications professionals on the topic of the PR influencer.  If there are any questions that you’d like to ask Chris about becoming a Trust Agent or building trust online, please post them in our LinkedIn Group.  Hope to “see” on you on February 23rd for a very dynamic discussion.

A little more about our sponsor, Ruder Finn:

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world. Through offices and affiliates worldwide, the agency serves the global and local communication needs of more than 250 corporations, governments and nonprofit organizations.


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