The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.
I had the pleausre of working with PRSA to assist in the development of their social media policy, which was rolled out today. It was a great exercise because of the intricacies of an organization that serves more than 21,000 members. It’s a comprehensive policy, one that sets the standard for social media participation, gives guidance on engagement, and offers social media best practice resources to employees, volunteers and leaders. PRSA’s policy will grow and evolve as the organization extends its social footprint.
A best practices approach to creating the PRSA social media policy included the following steps in the development process:
This is only a starting point for PRSA and its new social media policy. The Society’s policy will continue to evolve as the organization grows its social media presence and identifies increased opportunities for engagement.
It’s critical that the process of policy development continue throughout every phase of social media planning. PRSA will continue its best practices approach by implementing an organization-wide social media plan that allows departments to tailor it to their goals and strategies; re-evaluating its policy during the strategic planning phase each year; and sharing the direction of its own social communications with leaders, volunteers and members.
What is your best practice approach to social media policy development and how has the overall process helped to create a strong set of guidelines for your organization?