Deirdre Breakenridge

The more I chat with my peers, the more I receive strong feedback about the word, “influence.” In a few conversations, it’s been pointed out that although we all want to know the secret of gaining influence, no one wants to talk about influence.

It’s that time of year again when we celebrate the #PRStudChat graduating class. As a community, it’s a wonderful opportunity to reflect on the year, offer insight to our seniors and wish them well as they move forward into new and exciting communications initiatives.

It’s Friday, so let’s keep it light and fun, yet meaningful.  Today’s topic is influence. Because influence is often difficult to define, I wanted to take an opposite approach to discuss what influence is not.  So here goes…Influence is NOT: About technology or an algorithm that captures a score; influence is about the people and [...]

A best practices approach to social media begins on the inside of the organization, with education and training for employees. In a recent blog post, “Internal Social Media Education and Collaboration,”

We’re gearing up for a dynamic #PRStudChat discussion on April 20th with Eric Schwartzman (@eschwartzman) and Paul Gillin (@pgillin), the authors of the book, Social Marketing to the Business Customers.

I’ve been writing about the subject of influence, looking at it from the perspective that influence increases when your peers are personally involved in the rating process.   In order to build your own influence and in order for someone to influence you, certain behavioral characteristics must be evaluated.  These characteristics range from Trust, Passion and [...]

I’ve been writing about the social media audit process, uncovering what an organization learns when they go through this exercise. My last post “The Social Media Audit: Five Common Missing Pieces” mentioned the fifth missing piece as “Training and Education.”

Going through a social media audit process is an eye opening experience for any organization.  There are often issues uncovered that pose significant challenges for a company, if left unaddressed. Many of the areas that need to be tackled moving forward are often commonly overlooked or missing pieces to a social media program, which fall [...]