My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog. She used to spend countless hours on MySpace checking out bands, on YouTube sharing funny videos and she used her Facebook profile to keep in touch with many of her friends after we moved from North Jersey to Central Jersey a few years ago. I would say that YouTube and Facebook are still among her favorite social sites. However, Tumblr has come onto her radar and clearly captured her attention. Based on her behavior, Tumblr is her new social media habit.
For those not familiar with Tumblr, it’s an easy platform to express your thoughts and share information through a variety of formats including text, photo, chat, links, audio and video. Tumblr is recognized today as a platform somewhere in between a WordPress blog and Twitter stream, which lets you share media in short form or as “media snacks.”
I’ve been investigating Tumblr to see exactly what it is that makes the platform so special. Here’s what my 16 year old has to say about Tumblr:
As you can see, there has been a significant increase in traffic and unique visits to Tumblr over the past year. As communications professionals, it’s our job is to understand the market and to identify where various audiences congregate. Tumblr is definitely a place of interest and focus for the Millennials. Based on the information from February 2011 (see chart below), Tumblr is poised for growth as a simple microblogging platform.