Deirdre Breakenridge

In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media Comment Response Chart.  The updated version includes three areas of comments: (1) Positive Comments, (2) General Brand/Product/Service Comments with various types of responses required based on the different kinds of inquiries [...]

You may remember me writing about “A Year Without Newspapers,” which was an experiment by Adam Vincenzini. Adam’s challenge was to go an entire year without reading a newspaper. Last week, Paul Sutton introduced me to another challenging experiment and I think this one is just as tough, if not tougher to achieve.  Paul, who [...]

In the spirit of the upcoming #PRStudChat ‘Social Good’ session on June 15th, I wanted to share information about an event for a really good cause. The #BlueKey Tweetathon is a Twitter event beginning today at 9:00 a.m. until 9:00 p.m. ET, to help support the USA for UNHCR’s campaign to raise awareness about the refugee crisis and to urge Americans to speak out for refugees.

If you’ve been reading my blog for the past few years you would know that I am a huge advocate of using social media for awareness, to ignite passion and to create strong bonds between people.  Let’s see if social media can really live up to the praise and recognition its been given by so [...]

We’re gearing up for a dynamic #PRStudChat discussion on June 15th at 8:30 p.m. ET, focusing on the topic of Social Good.   Our panel of special guests will share their insights with the community and demonstrate how non-profits are making a difference through their social interactions.  The panel members include: Shonali Burke (@shonali), Heather Whaling [...]

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has contributed to a situation that upsets its customers, information is misunderstood, or there is a malicious attack on the brand, you have to be prepared.

Back in 2009, a Dartmouth study revealed that the largest not-for-profit organizations were outpacing corporations and academic institutions in social media adoption. Today, more not-for-profits are finding value through targeted social media outreach and fundraising.