Deirdre Breakenridge

I recently met Ruth Bazinet, director of media relations and social media in the Office of Public Affairs at Roger Williams University in Bristol, R.I. When we were on Twitter discussing a #PRStudChat mentoring project, Ruth sent over information on her PR internship program that really caught my eye.  The program was full of wonderful [...]

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The responsibilities of the PR professional continue to increase, with new roles assigned.  As you take on these new challenges, you’re seen as an even more valuable asset to your company. In my book, “Putting the Public [...]

Flying back from the Bahamas, I chatted with a flight attendant whose daughter is attending Quinnipiac University in Connecticut and preparing for her future career.  With the conversation fresh on my mind, I started thinking about the endless opportunities that social media provides students who are planning their futures.  As a student, you always want [...]

With the increasing use of digital communications, the July 20th PRStudChat session will focus on how advertising agencies and their clients are using digital media within their campaigns. Our two special guests that night will discuss the launch of the new Honda Quest with the PRStudChat community.  We’re thrilled to announce that Alicia Jones, social [...]

This year at BlogWorld East in New York City, I had the pleasure of listening to Jay Baer discuss the topics in his book, The Now Revolution, which he co-authored with Amber Naslund.  I thought Jay did a wonderful job keeping the audience engaged in the discussion, with all of us wanting to learn more. [...]

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests.  This book is really good and deserves a review.  Of course, I have to disclose that [...]

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide our employee communications as well as how the public interacts with us through social media.  It’s important to think about the training and the tools and resources to help employees successfully implement [...]