Deirdre Breakenridge

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a [...]

I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share with you the launch of my new book,”Social Media and Public Relations: Eight New Practices for the PR Professional.”  The book will be published by FT Press, a Pearson Company, with an anticipated publishing date [...]

On October 19, 2011, at 8:30 p.m., #PRStudChat will hold its annual “Back to School Night” for our students, educators and professionals.  The session will focus on PR education and the ever-changing learning environment.  Students will get a glimpse of what’s being done in other classrooms and professionals will get a full view of the [...]

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with journalists” or “Help journalists meet their deadlines.” But, are we practicing what we preach? I recently used HARO (helpareporter.com) to find sources for a Mashable article I was writing. Normally, I’m the PR person responding to [...]

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the time to research the topic, identify the story, and find the case studies with no guarantee anyone but me would ever see any of that work come [...]

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on and on. Most recently, Netflix has faced backlash for their price hikes and response or lack there of. With all of these instances, it seems that companies still aren’t understanding the [...]

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a seafood restaurant nearby. I call two additional restaurants for more information and reservations. 2000:  I want to go to a new restaurant. I do [...]