Deirdre Breakenridge

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season.  It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give [...]

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come.  So, here is my “moving forward” post on what going to happen in PR next year, [...]

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging.  If I were to categorize myself in relation to this study, my blogging falls in two [...]

I’ve been working with students and professionals for years helping them to update and perfect their resumes.  Whether it’s a hard copy resume or the fancy digital versions I see today, the same common mistakes repeatedly surface. In your quest to be clever, creative and relevant in the eyes of a prospective employer, try to [...]

On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience.  Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman [...]