Bloggers Have More of an Influence in 2011


I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging.  If I were to categorize myself in relation to this study, my blogging falls in two categories.  I am the Entrepreneur Blogger as well as the Hobbyist. I definitely don’t fit in the Corporate or the Professional Full Time or Part Time blogger.

As the Entrepreneur, I use blogging to discuss industry topics and to share my perspectives on public relations, social media and technology. I also enjoy blogging every week, because it’s my hobby. When I was younger I would horseback ride and participate in kick boxing.  Today, I find myself blogging for fun, to express myself, and my views about the changing media landscape. I’m also blog for my own personal satisfaction.

The Technorati study stated, “… we are seeing bloggers updating their blogs more frequently and spending more time blogging.  The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011.”  I recall in 2010, there was a question of whether or not people found blogs useful and if we were completely moving over to shorter forms of news and information (media snacking).  However, I still believe, blogging serves a specific purpose that you can’t find through other forms of social media, i.e., Twitter, Facebook, LinkedIn, etc.

The main reasons why I rely on blogs/favorite bloggers is to get an inside view, deeper perspective, more insight on a subject or topic, to see if my perspective aligns with my influencers, and for information that only a particular blogger can review, breakdown and even translate for me (when a topic is complicated, i.e., technology).  I have been reading the same blogs for the last 3+ years and there’s a reason why I don’t deviate.  I am constantly learning from my blogger friends and I value the information that they are sharing. I trust them and the information they provide. I feel like I know them (in most cases I’ve even met them in person or had conversations).  I always look forward to receiving their posts through my RSS feed or even in my email inbox. As you can tell, I place a high value on these relationships.

Take a look at the Technorati study.  If you’re a blogger, it’s interesting to categorize yourself and to review the percentages of blogger motivations and consequences.  However, moving beyond the statistics, think about what really makes you want to blog and why you also rely on your favorite bloggers.  You might even want to let your bloggers know what it is you like so much about their community, so they keep delivering the most meaningful information.  I don’t think one study will ever make or break the State of the Blogosphere, but it’s great to see that bloggers are having more of an influence in 2011.


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This Post Has 14 Comments

  1. Those are some cool hobbies to have as a kid! I’m not really sure what category I fall under because I am currently blogging as a requirement for a writing for digital media class that I’m in. Being introduced to the blogosphere in the class these past few months has helped me to see the value of blogging. I definitely agree with you that blogs help to get an inside view, deeper perspective, and more insight on a subject or topic. One of my favorite aspects of blogs is that anyone can view content of whatever it is they are interested in from a professional and it’s completely free. I’ve learned a lot and I know that if I follow blogs I am interested in I will continue to learn more. I will probably even become a hobbyist blogger after I complete the class I am in. It will be interested to see how blogging continues to grow.

  2. Hi Nick! Thanks and my days spent horseback riding and kick boxing were so much fun. Unfortunately I don’t do either now, but someday hope to ride horses again :) I appreciate you taking the time to share your thoughts on blogging. It’s wonderful that you digital media class introduced you to blogs. I hope that you pursue becoming Hobbyist blogger so that you, too, can share your insights on a passionate topic. As much as we see a shift to more portable or bite size media snacking, I think that blogging will grow to suit the needs of those people who are looking for a deeper perspective on information and/or advice that you can only get from certain bloggers or media outlets. There’s a huge difference between quick commentary and analyzing a situation or subject to its fullest. I think consumers today want both. Thanks again for commenting!

  3. I love blogging! I have three different blogs and I don’t see myself slowing down anytime soon. I get a rush when I see a new comment on a post. Knowing someone took the time to read a blog post you wrote is such a great feeling! I follow topic-specific blogs. For example, I have a PR blog, therefore I follow mostly PR/social media blogs. I do the same with my other two blogs. I am excited to see how blogging as a hobby continues to grow in the next generation!

  4. Hi Elizabeth! Thanks for sharing your thoughts on blogging. I feel the same way and I also follow the PR/social media blogs. I enjoy the business and writing blogs too. I hope the next generation continues on the same blogging path, although I suspect it might be in shorter form through Tumblr! Have a great weekend!

  5. Great post Deirdre – I heard this report also discussed quite extensively during a recent episode of the For Immediate Release podcast. I’ve been consuming blogs for three-four year as a way to learn and follow the industry leaders. Sounds crazy – but I can happily spend my days off glued to the thoughts and subsequent comments and discussions generated by these leaders and fellow communicators. I think it’s almost got to that stage where I’d like to start my own blog. I think the only thing really holding me back is fear of writers block and not generating enough content. How do you continuously source your material … do you adhere to a strict publishing schedule?

    Looking at the manner in which barriers to connecting with fellow communicators have been brought down through online and social communication channels, I truly believe we’re at a unique juncture in the history of our profession, and have an unprecedented opportunity to not only connect, but to learn more than ever before. Blogs have become a part of my daily routine that I can’t really see myself living without – so I hope that the influence of bloggers and spirit of sharing continues for a long while to come.

    Keep up the great work!

    Jamie

  6. Hi Jamie! Thank you very much for the great feedback on my post and for sharing you thoughts. I also hope the spirit of sharing continues for years and generations to come. If you want to start your own blog, the best advice I can give you is to pick a top of pure passion. When you really enjoy a subject and immerse yourself in it, then it’s easier to creatively share on the topic. And, remember, you can always do Q&A style posts with experts and have guest bloggers on certain subjects. Book reviews are also great when you want to change up your content. I think it’s best to start slowly and stay on a set schedule. I used to blog once every two weeks when I started out and now I blog 2 to 3 times a week (unless I’m writing a book) then I scale back a bit and let my friends write guest posts :) Thanks again and let me know if you have any other questions about blogging.

  7. Thank you Deirdre that’s great advice. I particularly like the idea of starting slowly and building momentum as you get used to posting, commenting and producing different forms of content. Thank you also for the different post ideas … this gives me lots to think about as I look as starting my own blog – I’ll be sure to let you know if I have questions along the way.

    PS- can’t wait for the new book – I hope you’re having a great (but no doubt very busy) time writing it :)

    Best, Jamie

  8. Hey Jamie, my pleasure and let me know if you have any other questions about starting a blog. I’m enjoying the book writing process, although it takes up most of my time these days :) Thanks!

  9. Nyasha K. says:

    Blogging is a great way to get your ideas out to the general public during your spare time. More and more i find myself looking to blogs as a source for information and trends. i also like to look at product reviews on blogs as well. it seems like a more honest form of information written by people who do not benefit monetarily from their opinions. i trust word of mouth more than advertisements at this point.

    i am reading your book PR 2.0 for my PR and Social Media class at school. Lots of great information. Thanks!

  10. Hi Nyasha … Thanks for sharing your thoughts on blogging. I’m using blogs now for a lot of industry news and information. Blogs are definitely becoming a more trusted source because it’s peer-to-peer and a more transparent (and honest) form of communication. I hope you’re enjoying PR 2.0. Let me know if you have any questions about the book :)

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