Deirdre Breakenridge

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012.  The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through).  My video details the 4Fs and how you can use them to stay on track with goals [...]

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A.  Parts I, II and III are also available on my blog for review.  I hope that I’ve answered everyone’s questions from the Webinar.   If I’ve missed any, [...]

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses.  The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion.  Parts I and II of the Q&A are [...]

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.”  With a lot to say on the topic and very [...]

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social [...]

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together.  On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators [...]