Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience.
Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe Taylor, and the author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. Jim is an expert in building brands that offer consumers unforgettable experiences. He will share his expertise on how to help companies create a simple yet powerful brand experience, one that resonates purpose fully, consistently, and continuously with their customers.
Here’s a little more background info on our special guest:
Jim Joseph is an award winning marketing professional who has specialized in helping blockbuster clients including Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. His first book titled “The Experience Effect” is aimed at helping marketers build consistent brand experiences across multiple touch points.
Prior to joining Lippe Taylor, Jim started his own agency, which he later sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan, at the time. He later took over Publicis’ Saatchi & Saatchi Wellness, where he led the transformation of the agency from traditional advertising to diversified marketing.
We’re thrilled to have Jim join us for the January 18th #PRStudChat session. We’re looking forward to a dynamic discussion on the best ways to create a more engaging brand experience. If you have any questions for our special guest, please feel free to post them on our LinkedIn Discussion Group. Hope to “see” you on the 18th!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more