Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and measurement revealing valuable business outcomes. Today, the argument of art or science is in the spotlight, as PR professionals are faced with increased accountability for their communications programs. As a result, we are becoming much more involved in new communication processes. We are also taking time to research and select technology tools, all to help us capture key metrics that show social media impact. With new platforms and tools surfacing everyday and increased involvement in their use, it’s even more important to keep a balance between the art of the creative writing process and a really effective program to show campaign success.
On a special night, Thursday, March 22, 2012 at 8:30 p.m. ET (giving our community members, who can’t normally participate on Wednesday night, the opportunity to join in the conversation), the PRStudChat community will engage in a discussion to find out how students, professionals and educators are finding the careful balance between the art and science of public relations. We’ll discuss how professionals are finding this equilibrium, what they’re doing to feed their creative writing skills, and how they can avoid being overly focused on metrics, which risks the art entirely.
With more pressure to produce successful campaigns, we believe a session focusing on the art and science of PR will allow the PRStudChat members to find a balance together. We hope you will join us for the March 22nd #PRStudChat session. We’re looking forward to hearing different opinions on the subject (both sides of the argument) and learning the best ways to create great programs, which results in communication impact and action. If you have any questions you would like to share regarding the art and science of public relations, please feel free to post them on our LinkedIn Discussion Group. Hope to “see” you on the 22nd!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more