Archive for November, 2012

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Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

Sandy aftermath

Effective Communications, When You’re Forced to Simplify

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of communication. Hurricane Sandy tore through our area with wicked force. As soon as we saw the lights flicker, we knew it could be days without power and the Internet.