Author Brad Phillips Visits #PRStudChat to Discuss Media Training Tips in the Age of Social Media


Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness.  There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media ground rules, and how to create memorable media messages, would result in delivering more authentic and effective interviews.

On January 23rd at 8:30 pm ET, get ready to meet Brad Phillips, Author of The Media Training Bible and President of Phillips Media Relations. Brad will share his expertise on how to prepare for today’s media culture where “a tweet can become newsworthy and a news interview can become tweetworthy.” We’re thrilled to have Brad join us for a full hour of community interaction, collaboration and learning.

For those of you who don’t know Brad, you can access more information about him here and please follow him on Twitter (@MrMediaTraining). We look forward to gaining insight from Brad on media interview training and how to master the today’s interview. If you have any questions, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group.

Please help us welcome our special guest by giving him a warm and friendly Twitter shout out, and by also letting Brad know you’ll be joining the session.  We look forward to “seeing” you on January 23rd!

A Little More About PRStudChat:

It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more


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