A Guest Post by Kirk Hazlett, APR, Fellow, PRSA
I’m starting off the new year bubbling with enthusiasm and eager anticipation of a great 12 months ahead.
Last year was “interesting,” with lots of challenges for public relations professionals as well as lots of opportunities to demonstrate our value to our clients or employers.
The designation “public relations profession” carries with it serious responsibility implications.
Public relations icon Arthur L. Page had this to say regarding the public relations professional and the practice of public relations: “Conduct public relations as if the whole company depends on it. Corporate relations is a management function. No corporate strategy should be implemented without considering its impact on the public. The public relations professional is a policymaker capable of handling a wide range of corporate communications activities.”
Now’s the time to re-visit your belief in your chosen life’s work. Take a moment to read the words of Page, Edward L. Bernays, Ivy Lee, and others. Find those statements that, to you, are the hallmarks of a true public relations professional.
Make a promise that you will abide by those words…and keep it.
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication (Undergraduate) at Curry College in Milton, MA. He also is Visiting Lecturer, Organizational and Professional Communication (Graduate), at Regis College in Weston, MA. Prior to his move into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. Accredited by the Public Relations Society of America (PRSA), Kirk is a Member of PRSA’s national Board of Directors and has held leadership positions with PRSA Educators Academy and PRSA Northeast District as well as with the Boston and Hawaii PRSA chapters.