The Mashable article, “The Big Word That Means Very Little,” written by Lauren Hockenson states, “You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement. And, while the word has been firmly fixed in the communications lexicon since the mid-2000s, if you ask a professional in the industry what everyone means by ‘engagement,’ you get quite a surprising answer.” The author concludes that the word engagement has not really been defined.
It’s true … the word “engagement” is used in many different circles and carries a variety of meanings, from conversations and comments to sharing content and crowdsourcing. There’s also high impact to lower level engagement in web communities. On Wednesday, May 22nd at 8:30 p.m. EDT, the #PRStudChat community will explore the meaning of engagement in more depth. We’ll ask our community members to share their thoughts on:
- The different ways people are engaging through social media
- The best way to create opportunities to engage
- How engagement strategies vary on different social media platforms
- How communications professionals are measuring engagement
If you have any questions around the topic or thoughts you want to share, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group. We hope you’ll join us for a dynamic Twitter chat session focused on defining engagement and moving toward more of a standard meaning. We look forward to “seeing” you on the 22nd!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Read more