Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
The article focused on four tips to help IT professionals work more productively with their marketing teams. The tips included: Stop talking about tech, be a hero, be the heavy and don’t be a know it all. I won’t go into the details here, as you can read the article for yourself. However, the key takeaway, whether you’re in IT or Marketing (yes, that means PR too), we have to learn how to work together. I took this to heart years ago when I started to develop the notion of the PR Tech Tester, tying communications to technology.
As a follow up to the CIO article, I’m offering four quick tips for marketing professionals to work with IT. This is not an exhaustive list, but hopefully it will get you thinking about how marketing and IT can work more closely. This is especially important as more organizations transition into social businesses and technology helps to facilitate greater engagement with our constituents.
At the end of the day, we’re all on one big team and should be striving for the same overarching company goals. Yes, we want our individual areas to shine, but closing the great marketing and IT divide is the first step to a unified team working toward the overall success of the business. How are you going to work with IT to bridge the gap?