What are Your Golden Rules of PR?


Screen Shot 2014-03-16 at 8.28.41 PMLast week, a friend from CPRS Vancouver (@CPRSVancouver) reached out to me and asked if I would share a Golden Rule of PR, as a part of their Twitter contest.

It took me all of a few seconds to share my thoughts. I remember one of my mentors saying to me early on, “If you listen in PR you will do well.”  That was 25 years ago and the same still holds true. Whether you’re physically meeting with your customers or you are “listening” or monitoring conversations online, listening will help you to solve challenges, build relationships and grow as a professional.
This was the tweet I shared for the contest …
Screen Shot 2014-03-16 at 8.15.34 PM @CPRSVancouver My golden rule … Always listen carefully to solve challenges, build great relationships & to learn and grow in PR. #DoPR

There are other Golden Rules of PR that I have practiced over the years.  I didn’t share them as a part of the contest, but they will be with me for the next 25 years … knock on wood :) These rules include:

  • Don’t just say the right thing, but do the right thing. Actions speak louder than words.
  • At the end of the day, the only thing you have left is your integrity and this should not be compromised.
  • A handful of great relationships is better than a list of okay connections.
  • Think about the business of communications and how what you do directly impacts the organization.
  • Give back to the industry that has educated you by mentoring young professionals.
  • Practice PR as if it also stands for Proactive Relations.
Of course, the list can go on and on. Pleases share your Golden Rules of PR, so we can all learn and grow together.

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This Post Has 10 Comments

  1. JKageorge says:

    Continually reinforce those relationships. People are fickle and distracted, so it is critical to ‘check in’ and reconnect. When a client of mine hit a major crisis, I was happy to have eager help from a team of comm’s experts, PR service providers and reporters.

  2. John, you make an excellent point. I find that we can be even more distracted with the amount of media / influencers and conversations that occur. But, keeping focused and “checking in” is really important. It’s great to have community supporters, media and bloggers eager to help when crisis strikes. Thanks for sharing!

  3. Great list, Deirdre. Thanks for sharing this bit of inspiration for more thought. I have a rule/reminder that has served me well to help keep things in perspective when things go wrong: Not everything is a crisis, sometimes it’s just bad news.

  4. Thanks, Richard! Your rule / reminder is a good one. Why add unnecessary fuel to the fire. It’s so important to keep things in perspective and to react accordingly.

  5. Chris Biddle says:

    My favorite golden rule for media relations:

    Never lie. Never lie. Never lie. If you do lie, it will come back to bite you.

  6. Chris, one of my favorites too. It’s sad how many find out about this rule the hard way. Thanks for sharing :)

  7. Enjoyed your PR golden rules Deirdre. Here are my two favorites:
    1 Don’t just point out problems, bring solutions.
    2 ABLE: Always Be LEarning.

  8. Thank you! Your golden rules are excellent. I remember when I owned my agency how much I appreciated the team members that who could bring solutions rather than just raise a bunch of red flags. I also believe that “ABLE” is the main ingredient in career growth. We can never stop learning. Thanks again for your great insights.

  9. […] love to talk. Here’s a tip … don’t talk too much. Think about how much you need to listen. Letting others speak freely around you will help you to gather valuable information and insights. […]

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