Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology in an extremely pervasive media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014 study, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing over one thousand 16 to 24 year olds across the United States.
Through the study, Voxburner has presented some beneficial insights. Here are a few highlights on our tech savvy youth:
It is now evident that the younger generation has a conflicting feeling toward technology where it is loved for it’s convenience and empowerment, but also criticized for its addictive qualities that make so many people dependent. Commenting on the Voxburner report, Dave Coplin, Chief Envisioning Officer at Microsoft stated about the findings, “The research shows some clear evidence that most young people are clearly putting technology in its place, using it to extend and enhance their lives but not becoming slaves to it as a result.”
Moving forward, companies will need to watch closely and gain a clearer understanding of how younger audiences include technology in their lives to determine the best ways to engage and create a better experience for young audiences.