Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.
On Tuesday, February 16th, at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Joining us that night will be special guest and co-moderator, Jacqueline Jensen, who is the Community Evangelist at Piktochart. Jacqueline will lead the discussion on content marketing topics, which will include:
- Creating visual content with a more hands on approach.
- Discovering new design techniques for content creation.
- Raising levels of engagement with interactive content in different communities.
- Approaching content development strategically and more cost effectively.
A Little More About Jacqueline Jensen … Jacqueline is the Community Evangelist for Piktochart, a former venture-backed startup founder, and a natural born doer. She thrives at the intersection of content and community, and has been a relationship builder, podcast producer, event planner, problem solver, social marketer, project manager, and TEDx speaker.
A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. They created Piktochart so anyone interested in content strategy and visually attractive communication would be able to easily design professional-looking graphics.
A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Read more