About The Site

Welcome to my PR 2.0 strategy portal. I just finished writing my 4th book with Brian Solis for Pearson Education titled, “Putting the Public Back into Public Relations.”  PR 2.0 is a fascinating subject. I’ve spoken with so many professionals regarding how brands are learning to change their communications approach by using social media to engage directly with the public whether it’s their customers and/or other company stakeholders.  Topics frequently

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discussed on this site include social networking, blogging, microblogging, podcasting, streaming video, RSS technology and how communications is changing the way that businesses need to think in order to fully take advantage of community networking.  I’m thankful for all of the experts who have shared their opinions in my books and on this website; not only their personal use of social media tools in their careers but also how they are helping their brands to embrace Web 2.0 collaboration.  We are all learning and together, as professionals we are reinventing the PR industry, breathing life into our profession through the use of socialized media.  We are truly “Putting the Public Back in Public Relations.”

As I continue with my efforts with upcoming books, I hope that many more communications professionals will speak with me and discuss their best social media stories.

This website invites all marketing communications pros to talk to me – as long as you don’t mind that engaging communication may end up in future manuscripts!

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