About The Site

Welcome to my PR 2.0 strategy portal. I just finished writing my 4th book with Brian Solis for Pearson Education titled, “Putting the Public Back into Public Relations.”  PR 2.0 is a fascinating subject. I’ve spoken with so many professionals regarding how brands are learning to change their communications approach by using social media to engage directly with the public whether it’s their customers and/or other company stakeholders.  Topics frequently

discussed on this site include social networking, blogging, microblogging, podcasting, streaming video, RSS technology and how communications is changing the way that businesses need to think in order to fully take advantage of community networking.  I’m thankful for all of the experts who have shared their opinions in my books and on this website; not only their personal use of social media tools in their careers but also how they are helping their brands to embrace Web 2.0 collaboration.  We are all learning and together, as professionals we are reinventing the PR industry, breathing life into our profession through the use of socialized media.  We are truly “Putting the Public Back in Public Relations.”

As I continue with my efforts with upcoming books, I hope that many more communications professionals will speak with me and discuss their best social media stories.

This website invites all marketing communications pros to talk to me – as long as you don’t mind that engaging communication may end up in future manuscripts!

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4 Comments

  1. Embracing the PR revolution | dna13 - the power of presence
    Nov 05, 2008 @ 16:56:25

    [...] and media. There is huge fascination and excitement over these changes. This includes vendors too. Deirdre Breakenridge, in her recent blog post “PR Pros Embrace Social Media” highlighted dna13 as one of the [...]

  2. Putting the Public Back in Public Relations « eyecube
    Jun 08, 2009 @ 13:31:22

    [...] Long overdue, but I finally finished Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakendridge.  Here’s my blurb for the back cover of the paperback [...]

  3. Putting the Public Back in Public Relations | eyecube
    Jun 16, 2009 @ 23:38:05

    [...] Long overdue, but I finally finished Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakendridge.  Here’s my blurb for the back cover of the paperback [...]

  4. The Spin Sucks Inquisition: Melissa Agnes (aka @melissa_agnes) Spin Sucks
    Sep 19, 2014 @ 06:58:41

    […] couple of months ago, Deirdre Breakenridge emailed me an introduction to Melissa […]