About The Site

I first launched this PR 2.0 strategy portal in 2008 as I was researching my 3rd book, PR 2.0: New Media New Tools & New Audiences. I continued to use my blog to share ideas and theories for a collaboration with Brian Solis, which turned into my 4th title, “Putting the Public Back into Public Relations” published by Pearson Education in 2009.  PR 2.0 is still a fascinating subject today. I’ve spoken with so many professionals regarding how brands are learning to change their communications approach by using social media to engage directly with the public whether it’s their customers and/or other company stakeholders.  Topics frequently

discussed on this site include relationship building, measurement, content planning, social networking, blogging, microblogging, podcasting, streaming video, and how technology and communication are changing the way that businesses need to think in order to fully take advantage of community collaboration and 21st Century brand building.  I’m thankful for all of the experts who have shared their opinions in my books and on this website; not only their personal use of social media strategies and tools in their careers but also how they are helping their brands to embrace PR 2.0 collaboration.  We are all learning and together, as professionals we are reinventing the PR industry, breathing life into our profession through the use of socialized media.  We are truly “Putting the Public Back in Public Relations.”

As I continue the efforts with upcoming books, I hope that many more communications professionals will speak with me and discuss their best social media stories.

This website invites all marketing communications pros to talk to me and with each other – as long as you don’t mind that engaging communication may end up in future manuscripts!

4 Responses to " About The Site "

  1. […] and media. There is huge fascination and excitement over these changes. This includes vendors too. Deirdre Breakenridge, in her recent blog post “PR Pros Embrace Social Media” highlighted dna13 as one of the […]

  2. […] Long overdue, but I finally finished Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakendridge.  Here’s my blurb for the back cover of the paperback […]

  3. […] Long overdue, but I finally finished Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakendridge.  Here’s my blurb for the back cover of the paperback […]

  4. […] couple of months ago, Deirdre Breakenridge emailed me an introduction to Melissa […]