As we roll into February, PR and marketing professionals are actively incorporating social media in their personal and professional communications. Moving beyond simply gaining likes and followers and sharing fun apps on Facebook, social media can be used effectively in your business communications; from better blogging techniques, which spark passionate conversations with stakeholders to reaching the decision-makers who do the hiring within corporations.
On Tuesday, February 19, 2013, at 8:30 p.m. ET, the #PRStudChat community will have a discussion with Susan Young, author of “The Badass Book on Social Media and Business Communications,” who will share her insights on how social media can be used successfully by PR professionals and students in their professional communications.
Topics discussed on the 19th will include: How to utilize social media to prepare for graduation/entering the workforce, what traits and skills employers in the communications field look for when hiring a candidate, how to develop self-confidence and a personal brand as the core of your social networking, several of the dos and don’ts when crafting pitches and news releases, and the steps professionals should take to have a full pipeline of content and ideas.
For those of you who don’t know Susan Young, you can access more information about her here. You can also follow Susan on Twitter (@sueyoungmedia). We look forward to gaining insight from Susan on public relations, social media and business communications. If you have any questions, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group.
Please help us to welcome our special guest by giving her a friendly #PRStudChat shout out, and by also letting Susan know you’ll be joining the Twitter chat session on the 19th. We look forward to “seeing” you then!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more …