About Deirdre Breakenridge

http://www.deirdrebreakenridge.com

Posts by Deirdre Breakenridge:

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves 0

On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better.

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine 2

New hashtags are surfacing everyday. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone, founder of the website, HashAtIt.com, through my friends at the Social Network Station. HashAtIt.com is an easy to use hashtag search engine.

The Year of the PR Tech Tester

The Year of the PR Tech Tester 0

We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.

Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

Launching Women Worldwide Podcast With Host, Deirdre Breakenridge 2

On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media the initiative helps women to gain valuable media skills.

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon 0

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

The Importance of Building Brand Reputation in Today’s Social World

The Importance of Building Brand Reputation in Today’s Social World 0

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter.

Announcing #50Shows: Giving Women a Platform and a Voice

Announcing #50Shows: Giving Women a Platform and a Voice 5

Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.