Deirdre Author

The #PRStudChat Community Discusses Digital Media and AI on October 25th

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources...

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

It occurred to me as I was preparing for my “Introduction to Organizational Communication” class at the University of Tampa (my newest...

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A Summer of Public Relations: An Intern’s Perspective

This summer, I had the opportunity to intern for Cheray Keyes-Shima, APR, CPRC, at KSC, a marketing, advertising and public relations...

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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Join us on Thursday, September 20th at 12:00 p.m. ET, for an in-depth discussion on the mysteries of media pitching. Yes. You heard us:...

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How to Get Your Agency Hired in a #PR Expanded World

Having just written “A Client’s Guide to Hiring PR & Communications Agencies,” we’ve turned the lens around to provide insights...

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

I’ve been writing a lot about the Modern Communicator and answering many questions that have flowed in through my Twitter feed, Skype,...

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If You’re a Modern Communicator, Then You THINK AHEAD

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares...

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Use Your Class to Get a Job in Social Media

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and...

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