Deirdre Author

Before You Launch Your #Podcast, Consider these Five Tips

According to Edison Research in 2015, Americans are listening to approximately 21.1 million hours of podcasts per day. With the increase in...

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

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What Ephemeral #Content Means For Our #Relationships

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them....

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#WhisperMoore Bench Project: Q&A With Artist & Curator, Ava Mallett

On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon, on my...

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years....

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Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...

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Obtaining & Enhancing a Career in Communications

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining &...

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In #PR This is all You Need to Know in 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

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