In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start. You can listen to my video review and then pick up / download a copy for yourself.
About Deirdre Breakenridge
Posts by Deirdre Breakenridge:
I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the […]
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Join the #PRStudChat community on Tuesday, April 28th at 8:30 p.m. ET for a discussion of the current state of video communications.
Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in. What’s this opportunity? News video.
From an outsider’s perspective, U.S. regions can seem remarkably similar. There aren’t really the pronounced differences we have in Europe, but that’s not to say they’re not there. Marketers who ignore these idiosyncrasies risk failing in their efforts to communicate their messages to regional U.S. audiences.
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today. Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.