Deirdre Author

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials...

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Five Quick and Easy Ways to Show #PR Thanks

Thanksgiving is a time to give thanks. You should let the people around you, who mean the most, know that your journey would not be the...

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PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but...

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Book Review: A Roadmap for Teaching Social Media

Here's my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic...

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is...

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Brains vs. Bots

We love to set it and forget it; what’s not to like about life on easy street and rolling in easy money; there’s nothing like the open...

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Evolving Roles and Responsibilities in Public Relations

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations...

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