With consumer behavior changing, technology advancing and it becoming increasingly more difficult to build a relationship with fragmented attention spans, organizations need employees who have a raised creative quotient. You have to be more creative and innovative in your communication to connect and engage with audiences today.
About Deirdre Breakenridge
Posts by Deirdre Breakenridge:
On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling.
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers launched a month-long Kickstarter campaign with a goal of raising $50,000. As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. As a full-time student, I had to prioritize my time!
You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else. Unfortunately, indiscriminate content creation is often a symptom of what I call “Social PR Anxiety Disorder.”
Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students make professional connections; sharing real life stories and lessons; setting high expectations; being tough but fair; being knowledgeable of and updated with the field; being passionate, inspirational, and confident; and offering service learning and client work. Whew! That seems to be a LONG list. I know I still have lots of work to do! How about you?
Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ummm…that’s pretty vague. What does it mean? How do we translate that into concepts and practices that will add value to our clients and organizations?