Deirdre Author

#PR Takes Your Business Beyond #Brand Awareness

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a...

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Five Activities to Grow your Twitter Community

Summer class is in session. My UMASS PR and Social Media course kicked off last week with the students building and branding their Twitter...

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Join #PRStudChat for the “Millennials in the Workforce” Twitter Chat on July 19th

In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education...

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Technology has changed the media landscape and consumers continue to drive their own communication deciding how, when, and what they want...

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open...

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Six Time Management Tips for #PR #Agencies

What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends...

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Before You Launch Your #Podcast, Consider these Five Tips

According to Edison Research in 2015, Americans are listening to approximately 21.1 million hours of podcasts per day. With the increase in...

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

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