I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read. If you’re looking to dig into consumer data and analytics, then this book is for you. Here’s my video book review detailing why I like Digital Marketing Analytics. The video is just over eight minutes, so as you can tell, I have a lot to say!