blogging

#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center, the Hispanic...

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#PR Expanded Experiment: Results of a Spring Semester Blog Contest

In 2017, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with...

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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general....

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Blogging Tips for PR Pros

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for...

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5 Ways to “Listen” For Better Blog Content

It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media...

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Bloggers Have More of an Influence in 2011

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of...

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A pitch for PR to focus more on owned media

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the...

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The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on...

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