Deirdre Breakenridge

Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter fascination. Fortunately, my dependency has gotten worse, and it’s to the point of reliance on a microblog that brings me downright satisfaction. For me, the satisfaction comes in two [...]

I had a meeting last Thursday with my PR team and one of my clients. Unfortunately, I had to jump out of the meeting a little early to handle a personal matter. When I got back to the office, and after my client had left, I learned that he asked my PR manager about Twitter. [...]

I have found some of the best information, insight and advice on blogs.  In most cases from new friends, not even the people I’ve known for years.  I’m starting to think that anyone who says blogs are just ranting diaries of meaningless information, simply don’t take the time to really read blogs.  They are not [...]

I woke up yesterday thinking about this topic and it’s still on my mind. The other day, my PR team met to brainstorm on media angles for a client that helps large pharmaceutical companies market one-on-one to doctors to increase the prescribing of brand pharmaceutical products. The subject of social responsibility in marketing surfaced. Sure, [...]

I work directly with senior level executives on their communications programs.  On a telephone conference call with two VPs, I suggested that as a part of their thought leadership program either one or both of them should be social networking (by setting up a blog, commenting on trade magazine blogs, creating a Facebook profile, joining [...]

Tier1 Research (T1R) held its annual Hosting Transformation Summit in Las Vegas on September 17 – 19, 2007. I had the pleasure of speaking on a marketing panel with Brian Cross, Senior Vice President from Fleishman-Hillard, St. Louis. Dan Ephraim, Vice President, Business Development at Tier1 moderated the panel. Our session took place at the [...]

Why would a company or executives be reluctant to blog?  For the same reason that the company would be leery about how to control the communication in the blogosphere.  This attitude is slowly changing.  More and more leaders are realizing that blogging is the best way to humanize a company, show the faces and the [...]