Deirdre Breakenridge

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor.  It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion.  As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics.  My video focuses on several of the “hot” topics in [...]

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis.  The video review is almost 10 minutes long so grab a drink and a snack   If you’re looking for a book to read in 2012 that challenges your thinking and [...]

On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience.  Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman [...]

I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share with you the launch of my new book,”Social Media and Public Relations: Eight New Practices for the PR Professional.”  The book will be published by FT Press, a Pearson Company, with an anticipated publishing date [...]

This year at BlogWorld East in New York City, I had the pleasure of listening to Jay Baer discuss the topics in his book, The Now Revolution, which he co-authored with Amber Naslund.  I thought Jay did a wonderful job keeping the audience engaged in the discussion, with all of us wanting to learn more. [...]

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests.  This book is really good and deserves a review.  Of course, I have to disclose that [...]

Years ago, the Business-to-Consumer (B2C) brands were in the lead when it came to the use of social media communications to connect directly with their customers. However, today, the Business-to-Business (B2B) brands are finding opportunity and value by interacting with customers and other constituents in their social communities.