Deirdre Breakenridge

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan [...]

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

Did you know that if Facebook were a country, it would be the third largest in the world after China and India?  Facebook’s global growth is explosive and for many professionals, it’s difficult to find a book that captures the intricacies of Facebook without being overwhelming, offers the opportunity to learn how to create community [...]

Groundswell by Charlene Li and Josh Bernoff was an excellent book and I felt that the book deserved a two-part review. I mentioned in my last review that I found so much helpful information in Part I. Well, Part II was no different. The second part of the book actually went deeper into how to energize and embrace the Groundswell and how to create an organizational environment where your employees can accept the change as well. Organizational behavior and cultural shift is an area of great interest for me, and a favorite topic to discuss in my own presentations.

This is a first for me, the book review in two parts. I found so much useful information in the book Groundswell by Charlene Li and Josh Bernoff that I thought it would be best to break the review in two. Now I know why this book is a BusinessWeek bestseller and when I mentioned that I was going to read Groundswell my community on Twitter told me how much I would enjoy the book. Thank you Twitter friends, you were right! Tapping into the Groundswell is a great experience and I want to share my thoughts with you.

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.

This is my first experience reading a book in the Dummies series. It’s also important to point out that I’m writing this review from the perspective of someone who is very familiar with social media and practices social media communications. Therefore, I’m offering my opinion on whether or not the book instructs people the way I would instruct them, as beginners of Social Media Marketing.