Branding

#PR Takes Your Business Beyond #Brand Awareness

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a...

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Book Review: Stand Out by Dorie Clark

In the spirit of learning, and reinventing yourself to find what's next in your career and in your life, here's a book that takes...

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#PR Expanded Guest Post: Drawn to the Spotlight, Part 2

In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to...

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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

There’s something in the DNA of people like Deirdre Breakenridge, Chris Brogan, Mitch Joel, Michael Hyatt, and Darren Rowse that propel...

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On June 25th, Join PRStudChat for a Discussion on “Building Your Brand to Land Your Dream Job”

Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building...

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Building Your Reputation Task Force

Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency....

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Your Personal Brand Matters… A Lot!

You’ve probably heard that personal branding is not that important. If you did, kindly toss that thinking out of your brain. Personal...

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Save the Date: #PRStudChat Talks All Things Personal Branding on 11/12

Calling all PR students, professionals and educators! On November 12 at 8:30 p.m. #PRStudChat is talking all things personal branding, both...

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