Deirdre Breakenridge

Happy New Year #PRStudChat friends!  We’re ready to kick off 2012 by focusing on the customer experience.  On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed [...]

I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association.  I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration.  I wrote my book, Cyberbranding: Brand Building [...]