Deirdre Breakenridge

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

It that’s time again … #PRStudchat is almost here, and we have a special announcement regarding the July 14th session, which takes place at 8:30 p.m. Because our Twitter chat is a learning experience for students, professionals and educators, we will be focusing on how the PR community can successfully connect with the new era bloggers and how to build stronger relationships with these influencers.

I read so many great articles when I was on vacation last week. The article, “Drupal vs. Joomla” I thought was especially helpful. It appeared in the June issue of Entrepreneur Magazine. Now you’re probably wondering why I would be so enthusiastic about an article (really it was a chart) on content management systems.

Did you know that if Facebook were a country, it would be the third largest in the world after China and India?  Facebook’s global growth is explosive and for many professionals, it’s difficult to find a book that captures the intricacies of Facebook without being overwhelming, offers the opportunity to learn how to create community [...]

On June 11, I had the best post college experience that I could ask for and attended PRSA’s T3PR Conference in New York City. Having been a PRSSA member that attended a conference this past February, I was completely blown away from what I experienced. Between my moving back home, I unfortunately missed the pre-chat [...]

I met David Spinks (@davidspinks) in May at the PRSA Digital Impact Conference in New York City. I felt like I already knew David just through our interactions on Twitter. After meeting him IRL and learning about his company, Scribnia, I thought it would be interesting to have a Q&A with him to find out more about an organization that helps PR professionals find and rate bloggers.

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.