Competitive Intelligence

Five Tips to Make the CFO of the Company Your BFF

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always...

Read More

PR 2.0 Sharing With Your Competition

I’ll tell you a story about how sharing has changed.  A couple of weeks ago, an experienced professional from another PR company reached...

Read More

Competitors on Twitter: Evaluate With Your Eyes Wide Open

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your...

Read More