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Social Media: Your Brand in Four Words or Less

As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed [...]

PR & Cyberbranding: Is This Evolution or Revolution?

I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association.  I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration.  I wrote my book, Cyberbranding: Brand Building [...]