Deirdre Breakenridge

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout… rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold.

It’s no secret that we’re all being asked to do more with less. Efficiency is a regular part of our vocabulary — and a standard by which clients hold us accountable. The question is: Beyond just working faster, what can we do to be more efficient? There are lots of “right” answers, but if you ask me, collaboration tops the list. Lucky for us, there are lots of free or inexpensive tools available to help PR people collaborate with each other.