Deirdre Breakenridge

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat.  At first I was excited to be invited, thinking that someone out there thought I was a stud.  But when I realized it was going to be full of students … well as a professor [...]

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social [...]

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a [...]

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with journalists” or “Help journalists meet their deadlines.” But, are we practicing what we preach? I recently used HARO (helpareporter.com) to find sources for a Mashable article I was writing. Normally, I’m the PR person responding to [...]

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the time to research the topic, identify the story, and find the case studies with no guarantee anyone but me would ever see any of that work come [...]

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on and on. Most recently, Netflix has faced backlash for their price hikes and response or lack there of. With all of these instances, it seems that companies still aren’t understanding the [...]

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a seafood restaurant nearby. I call two additional restaurants for more information and reservations. 2000:  I want to go to a new restaurant. I do [...]

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while I’m working on a new project, which I’ll be sharing soon.  I’m excited to announce the names of my blogger friends …